In psychology, an anchor is a tool used to elicit an intended feeling or bodily response. The client can be positively conditioned, even by hypnosis, to any stimulus as a trigger. Ideally, to such a stimulus that can be easily accessed and repeated when needed during hypnosis and also later in everyday life, leading to good and helpful emotions. For example, in the overcoming of fears or to reduce and turn off craving when losing weight. The particular stimulus is then linked to an evoked emotion. The kinesthetic anchor can be an object, a sensory perception, a situation or a ritual performed. Other terms for this are 'hypnotic anchor', 'hypnotic anchor' or 'posthypnotic anchor'. Kinesthesia refers to the perception of physical movement in space.